Hip2Save has established itself as a leading frugal living platform that helps millions of users save money through deals, coupons, and money-saving tips. Founded in 2008 by Collin Morgan, a mother of three and wife of a Marine veteran, the site began as a personal blog to document her family's journey out of debt through couponing[4].
Evolution and Growth
What started as a hobby has transformed into a nationally recognized platform with over 30 team members[4]. The website maintains a rating of 4.6 stars from 207 reviews, ranking 5th among coupon sites[2]. This growth reflects the platform's commitment to helping users live extraordinary lives on ordinary budgets[5].
Core Features
Daily Deals and Coupons The platform offers extensive daily deals and coupon codes across various categories, including groceries, clothing, electronics, and more[1]. Users can access discounts of up to 75% off through their regularly updated deals section[1].
User Experience The website features a user-friendly interface that makes deal-hunting effortless. With mobile optimization and email alerts, users can stay updated on the latest savings opportunities wherever they are[1].
Community Engagement Hip2Save fosters a strong community where users can share their own deals and money-saving tips. The platform includes:
- A dedicated community section for user interactions
- Blog articles with money-saving advice
- Product reviews and recommendations
- DIY projects and recipes[1]
Business Model
Hip2Save operates on an affiliate marketing model, allowing them to offer their services free to users while generating revenue through partnerships with retailers[1]. The platform carefully selects its advertising partners, focusing on brands and products that genuinely benefit their audience[4].
User Testimonials
The platform has garnered significant praise from its user base:
"Hip2Save has saved me so much money. I've bought products I never knew existed, and learned shopping and cooking hacks that save me time and energy. I will be a follower for life!"[2]
"I've been a HIP2SAVE member for years and have enjoyed every minute of it! I look forward to receiving my H2S text everyday so I can check out the latest deals."[2]
Target Audience
The primary demographic consists of women aged 29-40 who shop for their families. The most successful product categories include:
- Toys
- Children's clothing
- Small home appliances[4]
Professional Approach
The platform employs three full-time deal photographers who create high-quality images for product presentations[4]. This attention to detail helps distinguish Hip2Save from other deal sites by providing a more polished, professional appearance.
Editorial Standards
With a team of over 40 trusted experts, Hip2Save maintains high editorial standards. Their content team works around the clock to:
- Hunt for the best deals
- Research products and services
- Test items before recommendation
- Review brands and offers[2]
Additional Ventures
The company has expanded its reach with Hip2Keto, a sister site dedicated to helping people maintain a healthy keto lifestyle[5]. This expansion demonstrates the platform's commitment to providing comprehensive lifestyle solutions beyond just deals and savings.
Impact and Success
Hip2Save has become more than just a deal site; it's evolved into a lifestyle platform that builds genuine connections with its audience. The site's success stems from its customer-first approach, prioritizing reader benefits over monetary gain[4].
Future Outlook
As the platform continues to grow, it maintains its core mission of helping users achieve financial goals while living fulfilling lives. The combination of practical savings advice, community engagement, and professional content creation positions Hip2Save as a valuable resource in the digital economy[5].
Through its evolution from a personal blog to a comprehensive savings platform, Hip2Save demonstrates how providing genuine value and maintaining user trust can build a successful and sustainable business model in the digital age[4].
Citations: [1] https://hip2save.tenereteam.com [2] https://www.sitejabber.com/reviews/hip2save.com [3] https://www.youtube.com/watch?v=m5vet-IsNas [4] https://www.awin.com/us/news-and-events/publisher-spotlights/publisher-spotlight-hip2save [5] https://hip2save.com/is-hip2save-legit/ [6] https://hip2save.com/product-reviews/the-honey-pot-company/ [7] https://www.sitejabber.com/reviews/hip2save.com?page=2&cache=1 [8] https://www.youtube.com/watch?v=QJ7aqSJxGA8
